INSIGHTS AND
TAKEAWAYS
A Sneak Peek of the Professional
Development Sessions
F
rom learning business strategies, discovering new leadership
tools, developing marketing tactics to understanding the
Spa STAR Report, this year’s Professional Development
Sessions’ (PDS) lineup provides the education advantage that
ISPA Conference attendees have come to expect each year.
Aside from carefully selected topics that cover all the vital
business areas of your spa, this year’s speakers—selected by your
peers who are part of the ISPA Speaker Selection Task Force—
below are among the most credible, knowledgeable and respected
experts both in and outside the spa industry.
What are some of the key takeaways you’ll leave with at this
year’s PDS? Here’s a sneak peek of what to expect.
ON BUSINESS STRATEGY
LIFESTYLE RETAIL: SMARTER, NOT HARDER
Speakers: Charles Compton and Kim Matheson Shedrick
Why You Should Listen to Compton and Matheson:
CHARLES COMPTON is the founder and president of Mars Solutions, a retail consulting
company with a focus on the hospitality
industry. With a client roster that includes
Ritz-Carlton, Marriott, Hyatt, Hilton, among
others, Compton’s specialties include teaching and training management and store teams in
state-of-the-art retail branding concepts, better inventory
management, sourcing and product development with a focus
on a selling and service culture in a luxury store environment.
is the president and
owner of Natural Resources Spa Consulting,
Inc. and MySpaShop.com. Under her leadership, her consulting company assisted clients
like The Four Seasons, Ritz-Carlton,
Rosewood, Marriott, St. Regis in strategic
business decisions.
KIM MATHESON SHEDRICK
24 PULSE
■
July 2012
Immediate Takeaways from this PDS:
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Develop benchmarks and a monthly scorecard that provides dashboard to help to monitor progress and gain
insight.
Learn a consistent and systematic sales training and incentives approach customized for all staff and leadership
position.
Develop a buying system, strategy and checkbook on how
to pre-book orders for top 10 products, clothing, seasonal
items, and replenishment.
Establish methodology for delivery and consistency.
Long-term Tactics You’ll Leave With:
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●
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Have long-term retail growth with limited downside risk of
imbalanced and aged inventory that could hurt profit
margins.
Be knowledgeable about retail metrics and benchmark
yourself against your peer group.
Have more aesthetically pleasing and effective merchandise
display and layouts.
(CONTINUED ON PAGE 26)