Pulse Legacy Archive July 2012 | Page 12

PULSE July2012 VOLUME 22 ■ ISSUE 5 2 0 1 2 I S PA C O N F E R E N C E & E X P O P R E V I E W E D I T I O N IN EVERY ISSUE 2 8 12 14 From the Chairman Pulse Preview Pulse Points Member Profile: Mirage Spa Placing High Stakes on Wellness BY MAE MAÑACAP-JOHNSON 20 Member News BY CHRISTINE SCHILLING 22 Conversations: ISPA Conference & Expo Speaker and ChangeLabs CEO Peter Sheahan BY MAE MAÑACAP-JOHNSON 74 Ask the Expert: PDS Speaker and Smith Travel Research Senior Vice President Jan Freitag 24 32 Insights and Takeaways: A Sneak Peek of the Professional Development Sessions Learning the Art of Buying on the Expo Floor Focus on the Foundation ISPA News Ad Index What’s on Your Desk? End Notes What Inspires You? CO M P I L E D B Y FA R O N C L I F F O R D A N D C A R R I E FAY What’s the Real Benefit of Attending Conference? B Y E M I LY A N D R E W S 52 Snapshot Survey JILL DUNK • Founding Mama Sales • Mama Mio 88 BY CHRISTINE SCHILLING 38 42 78 80 81 85 87 Think You're Good? Join the Club! How to Market Against Excellent Competitors ABOUT THE COVER Mark your calendar for the 2012 ISPA Conference & Expo. Slated on Oct. 15 - 17 at the Gaylord Palms Resort & Conventiion Center in Kissimmee, Florida, this year’s event promises the same quality education, networking opportunities and Expo experience you’ve come to expect each year. COVER ILLUSTRATION MARJA WALKER B Y D AV I D AV R I N 10 PULSE ■ July 2012 experienceispa.com