PULSE July2012
VOLUME 22
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ISSUE 5
2 0 1 2 I S PA C O N F E R E N C E & E X P O P R E V I E W E D I T I O N
IN EVERY ISSUE
2
8
12
14
From the Chairman
Pulse Preview
Pulse Points
Member Profile: Mirage Spa
Placing High Stakes on Wellness
BY MAE MAÑACAP-JOHNSON
20
Member News
BY CHRISTINE SCHILLING
22
Conversations: ISPA Conference &
Expo Speaker and ChangeLabs CEO
Peter Sheahan
BY MAE MAÑACAP-JOHNSON
74
Ask the Expert: PDS Speaker and
Smith Travel Research Senior Vice
President Jan Freitag
24
32
Insights and Takeaways:
A Sneak Peek of the Professional
Development Sessions
Learning the Art of Buying
on the Expo Floor
Focus on the Foundation
ISPA News
Ad Index
What’s on Your Desk?
End Notes
What Inspires You?
CO M P I L E D B Y FA R O N C L I F F O R D A N D C A R R I E FAY
What’s the Real Benefit of
Attending Conference?
B Y E M I LY A N D R E W S
52
Snapshot Survey
JILL DUNK • Founding Mama
Sales • Mama Mio
88
BY CHRISTINE SCHILLING
38
42
78
80
81
85
87
Think You're Good?
Join the Club!
How to Market Against Excellent
Competitors
ABOUT THE COVER
Mark your calendar for the 2012 ISPA Conference
& Expo. Slated on Oct. 15 - 17 at the Gaylord
Palms Resort & Conventiion Center in Kissimmee,
Florida, this year’s event promises the same quality
education, networking opportunities and Expo
experience you’ve come to expect each year.
COVER ILLUSTRATION MARJA WALKER
B Y D AV I D AV R I N
10 PULSE
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July 2012
experienceispa.com