Pulse Legacy Archive July 2012 | Page 10

Pulse preview L ife and time seems to get by us in a blink of an eye. It seems only yesterday when we wrapped up the post-Conference issue of Pulse when we found ourselves knee-deep in piecing together this 2012 pre-Conference issue. I’d like to think of this preview issue as the perfect two-minute movie trailer—big enough to pack all the impor- tant highlights but short enough to whet your appetite for the real show. There are several “scenes” in this issue, each carefully written, researched and designed to help you map out your Conference experience. SCENE 1: Conversations with Peter Sheahan (page 22). One of this year’s keynote speakers, ChangeLabs CEO and innovations expert Peter Sheahan gets candid with Pulse as he shares some insights on innovation. Expect more innovative ideas when he speaks during the Wednesday General Session. PHOTO © TIFFANY BROWN SCENE 2: Insights and Takeaways: A Sneak Peek of the Professional Development Sessions (page 24). With education consistently on top of attendees’ reason for coming to Conference, this article offers a quick glance of some of this year’s speakers, their credentials as well as key takeaways you’ll leave with from their sessions. SCENE 3: Learning the Art of Buying on the Expo Floor (page 32). Seasoned buyers or greenhorns alike could benefit greatly from this piece, packed with expert advice on how to plan your Expo route to have the best return on investment. SCENE 4: What Inspires You? (page 38). To celebrate this year’s “Inspire” theme, we’ve Follow us on Twitter! @ISPADoYou gathered insights from ISPA members on things, people or places that inspire them. SCENE 5: What’s the Real Benefit of Attending Conference? (page 42). There’s a reason WANT TO HAVE A CONVERSATION? why ISPA Conference is considered by spa leaders as a necessary investment. This Send me your thoughts at [email protected]. article highlights some of the benefits of attending Conference, from staying ahead with trends and education to being in the forefront of new product launches. There are many more Conference highlights within this issue’s 90 pages. I encourage you to read each page to help you plan your Conference experience early. But most especially, be sure to be at the “real show” at Gaylord Palms Resort & Convention Center in Kissimmee, Florida on Oct. 15 -17. You don’t want to miss an ISPA blockbuster! —MAE MAÑACAP-JOHNSON, EDITOR 8 PULSE ■ July 2012