Pulse preview
Anew year calls for new surprises. And Pulse is not one to disappoint as we continue to create relevant content, better design and interactive channels to keep you more engaged. Nope, we are not embarking on a reinvention, rather, a refinement of the familiar. This issue, for instance, delivers the same quality of editorial, experts and sources that you’ ve come to expect in every issue of Pulse. Packed with key data from multiple research studies(“ Wellness Shift: A Look at How Spas Can Keep Up with Change,” page 26 and“ Snapshot Survey: Year In Review,” page 48), it also has insights from experts like Professional Development Session speaker Avinash Chandarana(“ The World is Flat: Learning to Do Business with a Global View,” page 44) and PwC’ s Colin McIlheney(“ Ask the Expert,” page 40).
The“ Trends and Research” issue also promises to surprise with an introduction of new and exciting things. Pulse infographic. We understand the challenge of reading data. Over and over, we’ ve heard ISPA members tell us that reading a 60-page research study overloaded with data is like a serving of red-hot Cajun— challenging to digest. So we figured, why not break it down and highlight a few key data points through a combination of eyecatching and easy-to-understand visuals? Flip to page 42 to see Pulse’ s“ ISPA 2012 U. S. Spa Industry Study: Road to Recovery Infographic,” and keep an eye on more in the coming issues! Tweet Pulse We have opened the line of engagement. Now, you can tweet topics and follow me on Twitter @ ISPADoYou. Why, you ask? By chatting with me on Twitter, you get advance scoop on what’ s brewing in the upcoming issues of Pulse, provide editorial leads for potential Pulse inclusion, as well as interact with sources like this Conversation’ s social media expert, Chris Brogan( page 20). Interactive quiz. Rolled out in the October issue of Pulse, the interactive quiz( page 38) allows you to test your knowledge on basic and advance spa management topics. I encourage you to take the test on digital Pulse and share this with your staff or use this resource as part of your training tool.
There are many more creative Pulse initiatives in the pipeline. In the meantime, carry on with the positivity of 2013— and keep reading Pulse!
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PHOTO © TIFFANY BROWN
— MAE MAÑACAP-JOHNSON, EDITOR
6 PULSE ■ January / February 2013