Pulse preview
Anew year calls for new surprises . And Pulse is not one to disappoint as we continue to create relevant content , better design and interactive channels to keep you more engaged . Nope , we are not embarking on a reinvention , rather , a refinement of the familiar . This issue , for instance , delivers the same quality of editorial , experts and sources that you ’ ve come to expect in every issue of Pulse . Packed with key data from multiple research studies (“ Wellness Shift : A Look at How Spas Can Keep Up with Change ,” page 26 and “ Snapshot Survey : Year In Review ,” page 48 ), it also has insights from experts like Professional Development Session speaker Avinash Chandarana (“ The World is Flat : Learning to Do Business with a Global View ,” page 44 ) and PwC ’ s Colin McIlheney (“ Ask the Expert ,” page 40 ).
The “ Trends and Research ” issue also promises to surprise with an introduction of new and exciting things . Pulse infographic . We understand the challenge of reading data . Over and over , we ’ ve heard ISPA members tell us that reading a 60-page research study overloaded with data is like a serving of red-hot Cajun — challenging to digest . So we figured , why not break it down and highlight a few key data points through a combination of eyecatching and easy-to-understand visuals ? Flip to page 42 to see Pulse ’ s “ ISPA 2012 U . S . Spa Industry Study : Road to Recovery Infographic ,” and keep an eye on more in the coming issues ! Tweet Pulse We have opened the line of engagement . Now , you can tweet topics and follow me on Twitter @ ISPADoYou . Why , you ask ? By chatting with me on Twitter , you get advance scoop on what ’ s brewing in the upcoming issues of Pulse , provide editorial leads for potential Pulse inclusion , as well as interact with sources like this Conversation ’ s social media expert , Chris Brogan ( page 20 ). Interactive quiz . Rolled out in the October issue of Pulse , the interactive quiz ( page 38 ) allows you to test your knowledge on basic and advance spa management topics . I encourage you to take the test on digital Pulse and share this with your staff or use this resource as part of your training tool .
There are many more creative Pulse initiatives in the pipeline . In the meantime , carry on with the positivity of 2013 — and keep reading Pulse !
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PHOTO © TIFFANY BROWN
— MAE MAÑACAP-JOHNSON , EDITOR
6 PULSE ■ January / February 2013