Pulse Legacy Archive January / February 2013 | Page 45

Road to Recovery

A new year calls for a peek into what’s ahead for the U.S. spa industry.
Against a challenging backdrop of a recovering economy, the industry
is showing signs of renewed growth. Showcased in this infographic
are key data and business indicators from the ISPA 2012 U.S. Spa
Industry Study that point to a positive road to recovery.

Total Square Footage (millions)
Total square footage remained broadly
unchanged.

77

76

2012

Number of Spa Visits by Clients
Between the period of September 2011 to
March 2012, spas reported an increase in
the number of visits by clients.

58%

26%

16%

Client Spending Per Visit

Client spending per visit has
increased alongside the upward
trend in number of visits.

Experienced increase
Experienced decrease
No change
Experienced increase
in client spending

2011

SOURCE:

The International SPA Association (ISPA) commissioned PricewaterhouseCoopers (PwC) to
conduct the ISPA 2012 U.S. Spa Industry Study. The study presents the state of the industry in
2011, as indicated by the change in revenues, spa visits, locations, floor space and staffing levels.
Established in 1991, ISPA has been recognized worldwide as the professional organization and
voice of the spa industry, representing health and wellness facilities and providers in more than
70 countries.

Special Packages

Use of Online Services
The use of online services to help
increase revenue has become standard
practice among spas.

Spas continue to offer a range of packages
targeted at specific client groups.
Teens (13-19 years of age)

29 %
Pregnancy

96 %

88 %

49 %

Own website Online social Online reviews
media

43 %
Couples

49 %

Men

45 %

Wedding Parties

54 %

Gift Card Promotions

Discounts and rewards continue to
be used in attracting spa-goers.
Offered gift
card promotions

73 %