Pulse Legacy Archive January / February 2013 | Page 36

I N N O VAT E S E S S I O N :

On Creative Ideas
and Best Practices
By Dr. Bryan Williams

BEST PRACTICE: Don’t Just
Motivate—Inspire!
During my presentation on “Six Ways to
Inspire Your Team at Work,” I outlined
specific ways you can be inspirational to
your team. After all, everyone wants to
work for a leader, a team or a company
that doesn’t just motivate, but also
inspires. Here are six ways to be inspirational:
● Having a clear vision of what success
looks like in the future is inspirational.
● Having a clearly articulated mission
that describes what the team does,
how it does it, who it does it for, and
why they do it is inspirational.
● Aligning each person’s job success to
how well they help fulfill the vision
and mission is inspirational.
● Helping your staff see the connection

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between the spa and a greater purpose
to improve society is inspirational.
Learning each of your employee’s personal and professional goals, then
helping them achieve those goals is
inspirational.
Finally, being a leader who does not
compromise the standards, vision, or
mission and holds the team accountable for excellence is inspirational.
REFLECT: How do you inspire
your team in the work place?

BEST PRACTICE: Strive for
DESIGN.
Jean Kolb, director of wellness business
at Kohler Co., strives for DESIGN, an
acronym that stands for Kohler spa’s
business practices to attain outstanding

eeding off of the
“Inspire” theme from the
2012 ISPA Conference &
Expo, the Innovate Session was
a first-of-its-kind panel session
designed to bring forward innovative ideas and the best
practices of spa industry professionals. The session featured
nine industry insiders—a blend
of spa directors, consultants and
spa owners—who shared best
practices and creative business
strategies implemented in their
own spa.
As the moderator of the
panel, I was honored to open
the session and share ideas on
how to inspire one’s team.
Here’s a bite-sized look at some
of the great insights and best
practices presented at the
Innovate Session.

F