Pulse Legacy Archive January / February 2013 | Page 30

WELLNESS SECTOR: Healthy Eating,

Nutrition and Weight Loss
Trends
According to Euromonitor International’s
study titled Understanding the Global
Consumer for Health and Wellness 2012,
health and wellness packaged food is a
US$628-billion market, more than 10
times bigger than the spa industry.
COSMECEUTICAL: Topical beauty products
which combine cosmetics and pharmaceutical properties and contain
biologically active ingredients that have a
cosmetic effect on the user.
NUTRICOSMETIC: Ingestible beauty products (e.g. dietary supplements, food and
drink) that have been developed to
promote healthy skin, nails, hair and

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January/February 2013

general beauty. There is a growing market
for teas that help make skin radiant, teas
that help aid sleep, supplements for
stronger nails, among others.

●

Opportunities
Given the market size of the health and
wellness packaged food industry, there is
definitely a business opportunity in this
sector. Spas have yet to fully tap this trend.
● To help introduce new wellness food
offered in your spa, consider packaging
cosmeceuticals or nutricosmetics with
spa treatments. For instance, offer a
one-month supply of a dietary supplement along with a body treatment or a

●

skin-enhancing tea with an anti-aging
facial treatment.
Carry health and wellness packaged
food offered within your spa, such as
dried blueberries, health chocolate
and organic teas, in your retail area to
allow guests to continue the spa
experience at home.
Choose products wisely. According
to Euromonitor International, organic,
fair trade and eco-friendly products
that offer “instant” gratifications,
such as weight control, slimming,
hair growth and immune support, are
top sellers among health and wellness packaged food.