Pulse Legacy Archive January / February 2013 | Page 14

pulse points
Useful facts and tips for spa professionals.

Hilton Blue Paper Identifies
Emerging Global Spa Trends

I

n its published report called Hilton Blue Paper, Hilton Hotels & Resorts has identified emerging spa trends in today’s
global spa industry. The findings, based on a Hilton-commissioned survey of 6,000 respondents throughout the United
States, Great Britain, Australia and China, also include insights from a collection of industry experts.The following are
some of the spa trends identified in each global region:

THE AMERICAS
Main Trend: Shift to Wellness
The concept of wellness is becoming far more mainstream in this part of the world, led by the rise of
franchise chains that make spa both more affordable
and accessible. As this shift toward wellness and
healthy living is increasingly important to all types of
travelers, spas are beginning to shed their reputation
as “pamper palaces.” Spas are incorporating more
results-oriented treatments and products