Pulse Legacy Archive January / February 2012 | Page 8

Pulse preview —MAE MAÑACAP-JOHNSON, EDITOR 6 PULSE ■ January/February 2012 PHOTO © TIFFANY BROWN U nwrapping Pulse’s special 2011 ISPA Conference & Expo wrap-up issue is like peeling a gift. Every page offers delightful surprises, from valuable action items (page 38) to a fun scrapbook of best moments at Conference (page 20). While the eight-page photo scrapbook hardly tells the entire story, it captures a slice of what Conference is all about—education, experiences, networking and innovations. Features that highlight priceless takeaways from Conference this year are undoubtedly among this issue’s best gifts. After all, knowledge is still the most priceless of all forms of gifts. In the article “ISPA Keynote Speakers: The Takeaways” (page 34), AZspagirls.com founder Lisa Kasanicky wrote: “The takeaways from the 2011 ISPA Conference & Expo keynote speakers hit on a common thread: Consumers in general are taking a long, hard look at where “Features that highlight their dollars are going and given the priceless takeaways from choice, are opting in favor of brands Conference this year are with a higher purpose.” The question then, for many spa undoubtedly among owners, where do you begin the this issue’s best gifts. journey towards discovering your After all, knowledge is higher purpose? Should you follow or still the most priceless of look at trends to point you to the right direction? Trendwatching.com’s Head all forms of gifts.” of Research and Analysis Henry Mason—this issue’s featured expert in Conversations (page 50)—thinks that factoring in trends in one’s business decision is a step to the right direction, but only when you are discerning them with a creative and critical mind. I encourage you then to read “2011 Spa Consumer Snapshot Initiative: The SpaGoer at a Glance” (page 54) with an analytical mind. While the article highlights key data from the 2011 Spa Consumer Snapshot Initiative and SpaFinder’s latest trends, there’s room for inspired ideas on how to use these important findings and translate them into action items to increase loyalty or market share for your spa. Follow us on Twitter! @ISPADoYou WANT TO HAVE A CONVERSATION? Send me your thoughts at [email protected].