Pulse Legacy Archive January / February 2012 | Page 66

November 2011 ISPA Snapshot Survey

Spa Uses Guest Retention Data to Develop Marketing Initiatives
All Spas

32%
68%

YES
NO

T

his chart was taken from the November 2011
ISPA Snapshot Survey on guest/client retention in
which 364 ISPA members participated. The chart
provides data on whether or not ISPA spa
members have used guest retention data to
develop marketing initiatives. As a follow-up question to the
above chart, spa members were asked to share an example of a
successful marketing initiative developed from client retention
data. A sampling of the responses follows to help you get creative with your marketing initiatives and guest retention data.

64 PULSE

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January/February 2012

“Staff writes handwritten
notes with coupons
for discounts
to regulars
who
haven’t
been
in
recently.”

u!
o
Y
Miss
e
W