Pulse Legacy Archive January / February 2012 | Page 28

2011 ISPA
CONFERENCE
& EXPO

BEST
MOMENTS

Catch It If You Can

Life is good CEO Bert Jacobs keeps General Session fun as play time with occasional Frisbee throws.“We’ll have to
teach the spa industry how to catch a Frisbee,” he joked while the audience chuckled. For someone whose no-frill business model revolves around
optimism, Jacobs’ message was consistent: Optimism can take you anywhere. It obviously did for him and his brother and business partner John, who
together turned their T-shirt company into a $100-million apparel business.

Trending Issues “2012 will be the SHE-change, how females
will change the decade ahead,” predicts Faith Popcorn, adding that the
decade of feminine energy is primarily fueled by money, power and
compassion.
Stressing that today’s consumer seek “substance over superficiality,”
Popcorn’s thought-provoking insights led to an interactive Q-and-A with
attendees eager to ask relevant questions.

(CONTINUED ON PAGE 28)

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January/February 2012