Pulse Legacy Archive January / February 2012 | Page 15

“Medical aesthetic doctors have become something like modern shrinks; patients trust them with their desires, insecurities and needs, requiring a global vision and response from their doctors.” The Spa Walk into the nearly 6,600-square-foot Forever Laser Institut on upscale Rue du Rhône in Geneva, Switzerland and you will see why the medical spa attracts a discerning clientele. Contemporary architecture, clean lines and the corporate colors of orange, green and purple combine to create a luxurious ambiance that is both high-tech yet inviting. “Dr. Luigi Polla and his wife integrated their passion for art by decorating Forever Laser Institut with important pieces by leading contemporary artists,” says Guillaume Varone, spa director. With services ranging from facial and body treatments to injections, the medical spa’s most popular treatments are laser hair removal, Botox and peels. The price tags for these treatments range from 130 CHF (about $140) for a glycolic peel to 4,000 CHF (about $4,360) for a Fractional Laser treatment, also known as Fraxel, which helps to repair fine lines, wrinkles, acne, surgical scars and pigmented lesions due to sun damage. Other specialized treatments include aquarejuvenation, which combines micro-dermabrasion and hydrotherapy to treat dull skin and pigmentary lesions, as well as injections of Platelet Rich Plasma (PRP) where a patient’s blood is used to produce plasma enriched with platelets, growth factors and stem cells to reduce wrinkles and dark circles. “Forever Laser Institut offers the most cutting-edge aesthetic treatments by having a team of doctors and therapists with complementary experience and by offering avant-garde technology and devices, many which are not available elsewhere in Switzerland,” Dr. Polla says. Personalized Care Along with its medical-focused treatments, Forever Laser Institut retails a skin-care brand developed by Dr. Polla and his wife called Alchimie Forever. Aimed at combining the “best of science with the best of nature,” Alchimie Forever’s antioxidant products are 100 percent made in Switzerland. As a biomedical researcher focused on antioxidants, cellular stress and anti-aging technologies, Barbara is the driving force behind the creations of the brand. January/February 2012 ■ PULSE 13