Neilsen Report Shows Women are Heavy Users of Technology
Men ’ s Cosmetic Consumption Steadily on the Rise
According to market researcher Mintel , cosmetic consumption among male consumers have continued to rise in the past years , mostly a result of men ’ s need to maintain a competitive edge on and off the workplace .
In the U . S ., the men ’ s toiletries market is said to be valued at $ 2.4 billion , an increase of $ 222 million since 2006 . Mintel coined the term “ girly men ” to describe the trend which states that men are not immune to vanity .
In an article published on cosmeticsdesign . com USA , an online daily news on the cosmetics industry in North America , Mintel noted that “ today ’ s man practices yoga , visit spas , and purchases anti-aging cream . Men are finding it important to look fit and contemporary to stay competitive in the workplace . Popular entertainment also appears to have given a boost to certain grooming products .”
The research identifies men between the ages of 55 and older to consist of the growth in cosmetics consumption from present to 2016 .
In general , anti-aging products are expected to grow in popularity among men of all ages .
Grooming Products Seen Popular Among Age Groups
PRODUCTS Hair spray Hair coloring
Hair styling and facial cleansers Moisturizers , creams and lotions
AGE GROUP 65 years old and older 45 to 64 years old 18 to 44 years old 25 to 34 years old
Neilsen Report Shows Women are Heavy Users of Technology
Men may be the early adopters of technology , but according to the latest report by Neilsen , today ’ s women are heavy users of technology as well . Findings from its report , Women of Tomorrow : U . S . Multicultural Insights , indicate that women of all ethnicities heavily use Internet , TV and cell phone , but only 33 percent of Caucasian women use smartphone .
What does this data mean for spa marketers ? With multicultural consumers engaged in multiple media , it ’ s best to have a mixed marketing strategy , tapping various mobile media in order to best reach your consumers .
Multicultural women are more connected to smartphones , a primary driver of m-commerce
African American
Hispanic
Asian
Caucasian
INTERNET TV CELL PHONE SMARTPHONE
93 %
97 %
96 %
94 %
96 %
96 %
98 %
96 %
94 %
93 %
90 %
91 %
61 %
65 %
61 %
33 %
SOURCE : NEILSEN
January / February 2012 ■ PULSE 11