Pulse Legacy Archive January / February 2012 | Page 48

INTRODUCING...

Attendees’ Feedback
ON MASSAGE: THE SCIENCE BEHIND
THE HEALING
BY DR. BRENT BAUER AND BARBARA THOMLEY

“Dr. Bauer spoke of ‘care for the caregiver.’ This is very important for massage
therapists and people who are caring for
the sick. I would like to see more on
this.”
ON ROCK THE HOUSE WITH RETAIL
SALES

us to think about how we would apply
materials. Practical, debrief questions are
great [as well as] personal reflections.”
ON HOW TO RAPIDLY GROW YOUR
BUSINESS WITH NEW SOCIAL MEDIA
STRATEGIES

INTHELOOP
with the Chairmen’s Council
tarting this Pulse issue, we will highlight
little tidbits from past ISPA chairmen to give
you insights on what’s on their bookshelves,
how they are de-stressing, what’s on their iPod,
what mantra do they live by, and other fun facts.
We kick off this feature with Glen Ivy Hot
Springs CEO/President Jim Root.

S

BY MICHAEL STELZNER

“I thought it was relevant. People have
to be creative with how it can be applied
to our industry.”

BY CAROL PHILLIPS

“Great energy and love the cross over
between her experience in technical and
operations!”

ON MINING YOUR DIAMONDS—
DOUBLE YOUR PROFITS WITH AN
EXISTING CLIENTELE

ON SPAS AND THE GENERATION
GROUPS: HOW SPAS APPEAL TO
DIFFERENT GENERATION GROUPS

“She was a great speaker. Can’t wait to
implement some of her strategies.”

BY BERKELEY YOUNG

ON SIMPLE AND COST-EFFECTIVE
TIPS AND TRICKS TO ENHANCE
YOUR GUEST’S SPA EXPERIENCE

BY TANYA CHERNOVA

“Good storytelling to reinforce concepts.
Very interesting demographic profiles.
Enjoyable to listen to.”
ON MANAGE, MONITOR & MOTIVATE
YOUR TEAM AND YOUR BUSINESS
TO GREATER SUCCESS
BY JACLYN HUGHES

“Jaclyn was well-spoken and entertaining.
Message was presented in a different way,
very different from other speakers. More
like this—bring her back!”
ON TOUGH TALKING: INITIATING
AND MANAGING DISCUSSIONS
WHEN THE STAKES ARE HIGH
BY MARY BYERS

BY TODD HEWITT

“It was so helpful to reinforce and learn
new guest service practices. It is all
about the guest!”
ON EVALUATING FINANCES,
OPERATIONS AND GUEST SERVICE—
IMPLEMENT CHANGE TO BE MORE
PROFITABLE
BY MONTE ZWANG AND CHRISTI CANO

“This should be a longer session. They
both did a fantastic job but I wish we
had more time to have more Q&A and
more info. This topic is absolutely necessary to run your business effectively.”

“Asking us questions periodically forced

What are you currently reading?
“Two books: 1) The Corporate
Mystic: A Guidebook for visionaries
with their Feet on the Ground by
Gay Hendricks and Kate
Ludeman, and
2) Great by Choice by Jim Collins
and Morten T. Hansen.”
What’s keeping you busy?
“We’re about to begin our fifth year at Glen Ivy and
all is well, being back in California with the Root’s.
Our world revolves around the five “S’s”: School,
Sports, Scouts, Surf—and of course Spa!”

CHAIRMEN’S COUNCIL
Gayle Brady
Skin Authority
Thad Hyland
Jeff Kohl
Elizabeth Arden Resort Spas Inc.
Jean Kolb
Kohler Co.
John Korpi
Korpi & Korpi
Kate Mearns
The Spa of Colonial Williamsburg

Want to apply to be a speaker at the 2012 ISPA Conference & Expo?
Go to experienceispa.com to apply now. Deadline for application is on
Feb. 3, 2012.

46 PULSE

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January/February 2012

Jim Root
Glen Ivy Hot Springs
Jane Segerberg
Segerberg Spa Consulting, LLC
Deborah Waldvogel
(Immediate Past Chair)
Sedona Resorts