Action Item : Use the huddle pad as a communication tool .
Session : Manage , Monitor and Motivate Your Team and Your Business to Greater Success Speaker : Jaclyn Hughes
“
Jaclyn Hughes kept us all alert with her wit and wisdom . I loved her simple , almost old-fashion way of communicating within the spa setting . We have implemented this tool in our spa and it engages everyone in the communication process .”
Kate Mearns Spa Director • The Spa of Colonial Williamsburg Williamsburg , Virginia
SMARTTIP
Want to use the huddle pad as an internal communications tool ? Visit digital Pulse at experienceispa . com to print the huddle pad .
Action Item : Use third-party applications for Facebook contests .
Session : How to Rapidly Grow Your Business with New Social Media Strategies Speaker : Michael Stelzner
“
Michael [ Stelzner ] shared some great recommendations for thirdparty applications to use for Facebook contests . This really perked my ears up because Glen Ivy ’ s fans love participating in contests , but Facebook ’ s rules and regulations change so frequently that it is difficult to stay up-to-date and within their guidelines . After Conference , I did some research on the apps he suggested and found some others I knew would be a perfect fit for Glen Ivy . Using the app , we launched a ‘ Share and Win a Spa Day Contest ’ on the Glen Ivy Facebook page to encourage ‘ likes ’, shares and e-mail subscriptions , receiving over 650 new ‘ likes ’ on Facebook , over 250 new email subscribers and over 1,560 shares .
My favorite part about this session was not learning something new , but rather gaining a new perspective on an issue or challenge I had been thinking about , and finding a creative way to make it work through the inspiration and successes shared by others .”
SMARTTIP
Stelzner cautions on Facebook ’ s strict contest rules . He strongly recommends using third party apps like strutta . com or wildfire . com to launch Facebook contests . “ You can ’ t simply say ‘ like us on Facebook to get a massage ,’ you can get banned [ doing that ] from Facebook ,” he warns .
Jennifer Merrett Marketing and Communications Manager • Glen Ivy Hot Springs Corona , California
January / February 2012 ■ PULSE 39