Pulse Legacy Archive January / February 2011 | Page 54

Visis

NETWORKING AND

Attendees mingled and
networked up until the
last Conference day. Some
even rushed to get a copy
of the new Financial
Management for Spas or
the 2010 ISPA Industry
Study Day Spa and
Resort/Hotel Supplements
at the ISPA Resource
Center.

THE SIGHTS: What better way to wrap up the four-day Conference
than by bouncing off ideas with industry peers at the Roundtable Networking
and Learning Sessions? At the General Session, Precor CEO Paul Byrne,
HelmsBriscoe CEO Roger Helms and Women for Hire CEO Tory Johnson shared
their insights on today’s consumers and the trends impacting the spa industry.
Ypartnership CEO Peter Yesawich moderated the panel. Then, just before
Conference officially ended, a few more attendees were spotted doing their final
round of resource shopping at the ISPA Resource Center.

THE SOUNDBITES:

Attendees thought the panel provided
strong insights on how spas can serve today’s time-deprived consumers. One
trend identified is the need for spas to tailor-fit treatments around their customers’ busy lives. To quote Johnson: “Comfort comes from customization.” ■

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January/February 2011