Pulse Legacy Archive January / February 2011 | Page 44

PROFESSIONAL DEVELOPMENT SESSIONS:

Learning from the

Experts

Every ISPA Conference, the Professional Development Sessions (PDS) are crowddrawers for the quality of education and expert insights they provide attendees. This
year, we ask our speakers: If there is one most important takeaway you’d like your
session attendees to leave with, what would that be?

PDS BY THE
NUMBERS
25 PDS Sessions
2,376 Attendees
35 Speakers

T

ake personal ownership and responsibility
for the success of wherever you work. Your
job title doesn’t matter. Regardless of how many
service standards your business may have, the
service experience ultimately comes down to
what YOU consistently do each day to exceed
your guests’ expectations.
DR. BRYAN K. WILLIAMS
TOPIC: WORK LIKE YOU OWN IT! SIX HABITS OF SERVICE
SUPERSTARS

T

here has never been a better time than now
to reach out to medical providers and
patient groups in your community with an offer
to demonstrate how spa can be an integral
partner in health and wellness.

BRENT A. BAUER, MD
TOPIC: COMPLEMENTARY AND ALTERNATIVE MEDICINE:
INTEGRATIVE MEDICINE AND STRESS MANAGEMENT

S

ocial Media is like an online cocktail
party. Don’t bore your fans. Don’t talk
about yourself all the time. Don’t sell all the
time. The success of your social media [campaign] is not so much in what you say, but in
the way you get others to say it for you.

Interaction was alive at last
Conference's Professional
Development Sessions.

42 PULSE

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January/February 2011

KATHLEEN TURPEL
TOPIC: “WORD OF MOUSE”: USING SOCIAL MEDIA TO GROW
YOUR BUSINESS