Pulse Legacy Archive January / February 2011 | Seite 31

P: Online travel agencies, social media and direct Web site bookings have become strong tools used to increase occupancy rate. How is the industry keeping up to speed with today’s evolving technology? P: With spas becoming an integral part of hotels today M: I remember the first time I heard about online booking in M: Spas have become an integral part of hotels. Travelers, the 90s. We were in San Diego trying to arrange my travel reservations when someone mentioned I can book my accommodations online. My first thoughts then, “You’ve got to be kidding me!” The young people in my work team have certainly brought me to the 20th century. Social media is indeed the new way to communicate, and today’s young travelers who use these tools are also the consumers now becoming more in-charge in buying a travel experience. We are seeing a shift in the version of media or business tools used, and the instant delivery of information has helped boost the hotel industry’s occupancy rate. whether on business or leisure, have come to expect a spa in every hotel. If a hotel doesn’t have one, it fails to be competitive in the marketplace. I believe the spa industry is becoming more professional with dedicated schools offering spa management courses, among others. Spas should continue to relate to the hotel industry’s needs to continue this partnership, such as operating longer hours to cater to business travelers who may have no other time to enjoy a massage other than late in the evenings. and adding value to the overall guest experience, what business measures should the hotel and spa industries take to strengthen this partnership? P: What would you attempt to do if you knew you could not fail? “We are seeing growth in smaller boutique properties designed specifically for the young traveler who are technologically savvy.” M: I could say I’d make today’s world a better place to live through eliminating world hunger. But the truth is, there are many reasons that I could fail, so I remain realistic and try to learn the lessons that failure brings. P: How do you live the spa lifestyle? M: It’s a little bit harder to find time to go to a spa now, but when I lived in Bangkok, Thailand years back, I used to treat myself to at least three foot massages a week. It was convenient to do then, especially since spas were in every street corner in Bangkok. ■ January/February 2011 ■ PULSE 29