Pulse Legacy Archive January / February 2011 | Page 27

DESIGN VISION:

Hospitality and
Technology
Fusion to Cater
to Fast-to-Slow
Pace
DESIGN FIRM: CLODAGH DESIGN
ARCHITECT: CLODAGH
WEB SITE: CLODAGH.COM
ADDRESS: 670 BROADWAY FL 4
NEW YORK, NEW YORK, USA

I

believe that in the future, spa-going will weave more seamlessly into people’s busy
lives. We all suffer from time poverty, and no matter how desperately we need a
treatment, it’s sometimes hard to commit to find the time to spa during the
working week. The Spa of the Future will have to cater to this. In similar fashion the
“slow food movement” has affected the food industry and begun to deliver slow food
fast, the spa industry needs to provide options to people who want high-quality and
variety in bite-sized portions—all in one location.
For spas of the future, maintaining nutrition, balance and beauty is as easy as grabbing lunch. If you have more time or need deeper relaxation, this spa will be able to
serve you as well. It is a layered public-to-private, fast-to-slow system that can be tailored to personal needs, offering a wide range of services and commitment, depending
on your time or your pocket.
Blending of hospitality and technology is also paramount in future spas. Personal
preferences for sound, aroma, nail color and treatments are programmed into your
handheld or desktop so your therapist can download and have your environment customized to your liking. A cash-to-card commerce will work like club memberships that
allows you to tap-and-go, whether to replenish every day essentials or treat yourself to
something special.

January/February 2011

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