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SNAPSHOTSURVEY2012
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“We partner with several resorts in
the area that do not have spas.
They have our brochures in the
guest rooms and/or at the concierge
desks. We also do room and spa
packages with them using a
voucher system. These partnerships
allow us to increase our access to
visitors in the area.”
“Upscale hair salon shares clients with
us and we have a discount exchange
arrangement between the staffs of both
companies.”
“We partner with local farms to
incorporate Ojai Valley Pixie
Tangerines into our spring seasonal
offerings. The tangerines are indigenous to Ojai and they are only
available three months of the year.
The local-farm-to-spa connection has
received media attention worldwide
and increased exposure and revenue
for both our industries.”
“Our most valuable community partnerships are with our local CVB and
Chamber of Commerce. We have
received a lot of media attention, hosted
many valuable guests, and have had a
lot of community involvement with
these two partners.”
“We partner with a local cosmetic
surgeon who comes here one time
per week to offer our spa guests
medical spa treatments. It offers
our guests the convenience of onestop shopping for all their beauty
services.”
“We currently offer massages at a
discounted rate to cancer patients
at the Fox Chase Cancer Center.
This has brought exposure to the
spa, lots of word-of-mouth marketing by local guests, which in turn
brings in more clients.”
“Our most valued community partnership comes from the local chapter of the
Susan G. Komen foundation. We raise
funds for their organization and they
distribute information about events and
treatments in our spa to their large database of emails, as well as list our events
and specials on their calendar of
events.”
“We benefit simply from the local
clients gaining respect from the amount
of local products we incorporate, buy
and sell. Each is highlighted as much as
possible.”
“We have cultivated an unlikely
partner (truck stop) as a result of a
complaint about our billboard. We
have done marketing blitzes and
raised money for different nonprofit
organizations together.”
“Our partnership with Look Good Feel
Better, not only is rewarding for our staff
who are involved in teaching those
classes, but a lot of times, the patients
make it in to the spa after meeting our
volunteers to buy wigs and have services
done. That is also rewarding for our staff
members.”
“We are developing a relationship
with a local candy store. They
supply us with chocolates and
promote us. Their candy is a nice
gift for our members.”
“Our most valuable partnership is with
the Wounded Warriors group. We have
benefited from this partnership because
it has allowed us to conduct charitable
business with a worthy cause and create
brand awareness in our community.”
“We [have] partnered with the
Arthritis Foundation and participated in two fundraisers with them
this year. With this type of partnership, we have received local and
national advertising.”
December 2012
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