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spa’s Native American treatment—
which includes a facial treatment, a
body scrub using local corn and an
Echinacea drink—is also offered during
this event.
Atmosphere as Motivator
Located on top of Mount Poromoi,
Bloom SPA Toya is able to take advantage of its panoramic views to create a
unique spa atmosphere for its guests
who find this important to their overall
experience. In fact, according to the
ISPA 2008 Global Consumer Study, 32
percent of Japanese spa-goers consider
“atmosphere” as an essential part of
their enjoyment of their spa experience.
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December 2012
Bloom SPA Toya’s treatment rooms and
spa lounge offer a stunning view of Lake
Toya and the Uchiura Bay.
Among its 14 treatment rooms, three
are VIP rooms, two have Vichy showers
and nine are standard treatment rooms.
In addition, the spa offers water-based
facilities like sansen (hot springs) and a
25-meter swimming pool which are
important to Japanese guests who put a
premium on Japan’s hot spring traditions. The spa also has a fitness gym
and hair salon.
Honda says the spa pays close attention to the quality of their amenities
(e.g. body toiletries, robes, room
sandals, hair dryer, and refreshments
before and after each spa session) which
are part of the little details that make up
a positive customer impression.
Product and Treatment
Selection
Their choice of product is mostly dictated by consumer demands. “Guest
demands play a role in the types of
products we [use and carry],” says
Honda. “Our guests, mostly older, [look
for] anti-aging treatments; thus, we are
required to carry [anti-aging] products.”
Quality, effectiveness and price are
three important factors for the spa in
product selection. After a product is
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