Pulse Legacy Archive December 2011 | Page 52

ISPA MEDIA EVENT: TREATMENTS AND TRENDS BY SHELBY JONES L eading online, print and television news media gathered for a day of relaxation and trend-hunting, compliments of the 2011 ISPA Media Event sponsors. The 17th annual event, held at Gotham Hall in Midtown, Manhattan in New York promoted the newest treatment ideas and products from ISPA members. The message of learning to lead a healthy spa lifestyle resonated throughout each stop along the spa circuit. Sponsors demonstrated treatments on the attending media to help them relax and inspire stories that will educate their audiences on the unique offerings found at the spa. Here’s a rundown of the featured treatments and recap of some larger trends. Interested in becoming a part of the 2012 ISPA Media Event? E-mail ISPA PR Manager Shelby Jones at [email protected]. 50 PULSE ■ December 2011 The 2011 ISPA Media Event sponsors are highlighted in bold type. Additional event sponsors include Precor and Spa Week.