Pulse Legacy Archive August 2012 | Page 14

experienceispa.com
49

ISPA Special Advertising
Supplement

IN EVERY ISSUE

2

From the Chairman

8

Pulse Preview

14

Pulse Points

16

Member Profile: Fairmont Sonoma
Mission Inn – Willow Stream Spa

16

Embracing the Willow Stream Brand
BY KEITH LORIA

22

Conversations: TV Journalist and
2012 ISPA Conference & Expo Keynote

22

Speaker Lisa Ling
BY MAE MAÑACAP-JOHNSON

24

Member News
The cool happenings and newsworthy
events from ISPA members.
BY CHRISTINE SCHILLING

46

Ask the Expert: PDS Speaker and Mars
Solutions founder Charles Compton

63

ISPA News

64

Snapshot Survey

71

What’s on Your Desk?

46

DR. PAUL HESTER
Owner • Be Medispa • Lexington, Kentucky

72

End Notes

24
ABOUT THE COVER
What’s the new way of doing retail? For some experts, the new retail is not selling. The
new retail is experience. The new retail is building relationships with customers. The
new retail is providing value for their money. However you define retail, one thing is
certain: attracting today’s savvy consumers require a new way of thinking. Browse
through this Pulse issue to get some fresh ideas.
COVER ILLUSTRATION © SHUTTERSTOCK

12 PULSE

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August 2012