ISPA NEWS
SNAPSHOT
SURVEY2011
Audiences Targeted Through a Discount or Package Promotion
(ISPA Spa Members)
Local Consumers
81%
Loyal/Repeat Customers
79%
Resort/Hotel Guests
71%
First-Time Customers
65%
Employees of a specific local
company/business
52%
Facebook Likes
52%
Twitter Followers
32%
Spa Used Social Media Site for Discount or Offer
(All Spas)
32%
68%
YES
NO
78 PULSE
■
August 2011