Pulse Legacy Archive August 2011 | Page 40

 WE HEARD YOU! Every year after Conference, ISPA gathers feedback from you. Thanks to your responses last year, we’re shaking things up at the 2011 ISPA Conference & Expo! See what’s new, what has changed and what’s happening at Conference this year. VEGAS, HERE WE COME! Due to popular demand among Conference attendees, the ISPA Conference & Expo returns to Vegas this year. Mandalay Bay Resort & Casino is the official hotel at this year’s Conference. What’s staying? Your room drops and our always great room rate, now starting at $159. Be sure to reserve your room now to get all the benefits before it gets fully booked. SHORTENED CONFERENCE DATES We have streamlined the Conference days to three this year, ensuring that you get the most value out of your Conference investment—both in time and money. Three high-profile experts will grace the Conference main stage on three different days, each offering their own set of expertise and insights. Life is good CEO and 2011 ISPA Humanitarian Awardee Bert Jacobs kicks off Monday’s General Session with insights on how he turned his company into a $100-million business by infusing an environment of positivity. Then, on Tuesday, BrainReserve CEO Faith Popcorn will take a look into her “crystal ball of trends” to predict how the rules of marketing will change. Zappos CEO Tony Hsieh will wrap up this year’s Conference General Sessions with his Wednesday talk on how to take a company from start-up into a multi-billion-dollar business through empowering an entire team. 38 PULSE ■ August 2011