EXPO
(CONTINUED FROM PAGE 32)
want them to know about jane iredale –
The Skin Care Makeup in other ways—
whether through our sponsorship of the
Conference journals, Auction donations,
gift bag sponsorship or makeup sponsorship for general session speakers,” she
says. “By reaching out in more ways than
just through Expo booth presence, we can
be sure that each attendee will remember
jane iredale as being ever-present at ISPA
Conference & Expo year after year.”
What’s New on the Expo? CONTINUED
EXHIBITOR: Suite Spa
(CONTINUED ON PAGE 36)
suitespa.net
BOOTH NUMBER: 332
COMPANY BRIEF: Suite Spa was born in 2009 when JW
Marriott at Grand Rapids, Michigan asked Vasaio Life
Spa, Suite Spa’s mother company, to create a spa business within the hotel property. The company developed
an innovative spa cart system, products and protocols
that fit the high-end hotel culture.
PRODUCT HIGHLIGHTS:
●
The Big Draw
So, more than 10 years after, what keeps
these loyal exhibitors coming back to ISPA
each year? “The caliber of spas growing in
the ISPA family, the fun and the excitement that ISPA brings in the spa
industry,” says La Bella Donna’s JacobyClements.
As for Iredale, the lasting relationship
■
The Innovative Suite Spa Cart System is easily
mobile, equipped with a sound system with sub
woofers, retractable power plug and other features.
“There are three things I love about this concept. First, it is simple for the therapist to transport the cart and the
massage table (which connects to the cart). Second, the guests can have more service options—from manicures, pedicures, facials to a full-body massage. Third, if you’re like me, I just want to slide into my hotel bed for a
long nap after a massage and not worry about getting dressed and then trooping myself through the hotel
lobby to get back to my room.’”
—JW Marriott at Grand Rapids Michigan General Manager George Aquino
UNIQUE SELLING POINT: Suite Spa is the only spa cart system in the world that facilitates massage, facials, hot
stone therapy, herbal/mud wraps, pedicures, and manicures—all easily performed in-room. It adds on-site
amenity without the high overhead cost.
EXHIBITOR: Susanne Taylor & Associates
■
susannetaylor.com
BOOTH NUMBER: 700, 702 and 704
Sampling of Loyal Exhibitors
10 Consecutive Years and More
B.Kamins, Chemist •
Booth Numbers: 333 and 335
Eminence Organic Skin Care • Booth Number: 309
European Touch • Booth Number: 826
Jan Marini Skin Research Inc. • Booth Number: 432
Kerstin Florian International • Booth Number: 615
COMPANY BRIEF: Founded in 2003, Susanne Taylor &
Associates retails unique apparel and gift products that are
eco-friendly and sustainable, fit for casual, active or spa
lifestyles. Owner and company president, Susanne Taylor,
personally scours the retail world for products to showcase
each Expo year.
PRODUCT HIGHLIGHTS:
●
●
Bella Luxx is a contemporary, US-made luxury tee line
which is a sister line of Alo Sport.
InPhorm is an organic spa collection of ladies apparel bearing the coveted European Eco-seal.
UNIQUE SELLING POINT: The company is known to offer the most comprehensive organic and green apparel line
Living Earth Crafts • Booth Numbers: 120 and 122
on the Expo floor.
Millennium by HARMS Software Inc. • Booth
Numbers: 810 and 812
EXHIBITOR: Versante Body Care
Precor Inc. • Booth Number: 301
Ready Care Industries • Booth Numbers: 608
and 610
Silhouet-Tone • Booth Numbers: 126 and 128
Sothys USA Inc. • Booth Number: 421
SpaBiz • Booth Number: 201
SpaEquip • Booth Numbers: 233 and 235
Touch America • Booth Numbers: 711 and 713
BOOTH NUMBER: 339
COMPANY BRIEF: Versante is a Vermont-based skin-care company that specializes in all-natural,
handcrafted body care products. The company has a strong sustainability belief, giving back a
percentage of their sales to water.org, a nonprofit organization dedicated to developing quality
and sustainable water projects.
PRODUCT HIGHLIGHTS:
●
In four handcrafted all-natural scent blends (lavender litsea, lemongrass and sweet orange,
rose geranium vanilla, rosemary spearmint and lavender), its line of bath salts and body
lotions are formulated with ingredients like goat’s milk, aloe, shea and mango butter, among
other natural healing ingredients.
UNIQUE SELLING POINT: Versante’s unique product blends are pure with ingredients harvested from nature.
(CONTINUED ON PAGE 36)
34 PULSE
■
August 2011