conversations
(CONTINUED FROM PAGE 26)
P: Other than marketing books, what
other titles fill up your shelf?
P: I’m an avid reader of science fiction, as it
less and less feels like fantasy at all; rather, a
way to imagine “what could be”—in a world
where the impossible becomes more and
more possible.
P: What’s your guilty pleasure?
P: In order—my daughters, my work, and
my weekend getaway home.
You mentioned that the new rules of engagement
are: Reclaim, Retrench, Reset and Reinvent.
How can spa marketers apply these new rules in
everyday practical terms?
Reclaim is about recognizing that no institution has absolute power over its
customers. It’s all about shared values and interests, democratic decision-making,
full disclosure and open dialogue. Let your spa customers co-create the
experience and the offer.
P: How do you live the spa lifestyle?
TO READ MORE of Popcorn’s take on the other “R’s” of
P: I do work out regularly, and try to get a
winter respite at Cabo San Lucas. ■
engagement, visit digital Pulse at experienceispa.com.
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Reserve Your Space by Aug. 31, 2011.
Contact Michelle Gamble, Publisher:
[email protected]
214-592-4270
WWWPUREINVENTIONSCOM
28 PULSE
■
August 2011