member profile
ABOUT THE SPA
(CONTINUED FROM PAGE 16)
Spa type: Day spa franchise
Method of staff compensation: Salary
Marketing Support
Therapists at Massage Envy are not
required to self-market. “We do all the
marketing,” Fitzsimmons says. “The way
therapists market themselves is through a
great massage.” Advertising and commercials are supplied by the corporate office.
“We just do a little bit of customization,”
Fitzsimmons explains. The support they
receive from the corporate office was one
thing that drew both Schermer and
Fitzsimmons to Massage Envy. “It really
got down to the people behind it,” says
Fitzsimmons, of her search (along with
her husband, Jim) for a franchise opportunity. “We looked at everything from
fast-food to laser to donuts.”
The simplicity of the Massage Envy
mission was also a draw. “I don’t want to
say we’re no frills,” Fitzsimmons says, “but
at other spas you’re going to have a robe
and slippers and maybe lunch.” At
Massage Envy, clients might not get those
extras, but they can expect a great
massage, she says. Schermer feels that
Massage Envy simply caters to a different
clientele than more expensive resort, hotel
or day spas. “We really don’t compete with
them,” he says. “For us, our customer lives
‘here’, and we want to establish a relationship with them.” ■
Percentage of revenue spent on advertising/marketing: Supplied by corporate
office
Signature treatments: Affordable, convenient massage
Product line used: Murad, private label
Unique selling point: Wellness Program
that entitles guests to a one-hour massage
for the monthly fee of $59, with each additional massage in the month costing $39.
Contact details:
Massage Envy Corporate Office
14350 North 87th St.
Scottsdale, AZ 85260
USA
massageenvy.com
REBEKAH SELLERS is the former editor of Pulse.
2011
GOLD
SPONSOR
18 PULSE
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August 2011