pulse points
Useful facts and tips for spa professionals.
Affluent Consumers Drawn by
Ads on Television and in Magazines
D
espite the marketing buzz around online channels, one segment of consumers continue to rank television and magazines as
their top two major touchpoints when it comes to advertisement exposure and interest.
The 2010 IPSOS Mendelsohn Affluent Annual Report surveyed approximately 21 percent of affluent U.S. households (an estimated 44.1 million household heads), selected based on their current household incomes. The top five media among this consumer
segment are as follows:
Touchpoint
Saw Advertising
in Past 6 Months
Have Considerable
or Some Interest
(millions)
(among those who saw advertising
through touchpoint)
(%)
Television
38.6
63.1
Magazines
35.5
63.1
In mail sent to home
35.0
41.6
Newspapers
33.9
62.9
Web sites
33.4
50.0
Global Health Care Spending Projected to Grow
Opens up Multi-Trillion Dollar Market Opportunity
A
ccording to estimates from
PwC’s
Health
Research
Institute, health care expenses
will grow by 52 percent between 2010 to
2020 among 25 of the 33 countries
included in the Organization of Economic
Cooperation and Development (OECD)
and the BRIC (Brazil, Russia, India and
China) nations.
Health spending in these nations,
according to the study, is growing faster
than gross domestic product, creating in
the process a public-private partnerships
(PPPs) trend globally. PPPs allow public
and private investors to finance and
manage health infrastructure and delivery. Growth in PPPs opens up a
multi-trillion global market opportunity.
12 PULSE
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August 2011
Based on an in-depth country-bycountry analysis on health spending
trends and projections, PwC has estimated the following:
● By 2020, spending on health infrastructure among the OECD countries
and BRIC nations will increase to
$397 billion annually, up from $263
billion today. However, the larger
market for health PPPs will be in noninfrastructure spending, estimated to
be more than $7.5 trillion annually, up
from $5 trillion in 2010.
● Between 2010 and 2020, the OECD
and BRIC nations will spend cumulatively $3.6 trillion on health
infrastructure and $68.1 trillion on
non-infrastructure health spending.
●
Health spending in the United States
accounts for approximately half of all
health spending among OECD
nations, but the biggest growth will be
outside of the U.S. According to PwC
projections, the countries that are
expected to have the highest health
spending growth between 2010 and
2020 are China, where health spending is expected to increase by 166
percent, and India, which will see a
140 percent increase.
What does this mean for the spa
industry? An increase in global health
care spending means expanded opportunities to explore spa-and-medical
partnerships on a global scale.