Noel Asmar group Inc . All-Day No-Chafe Face Mask
There is perhaps no more recognizable symbol of the COVID-19 pandemic than the face masks that quickly became ubiquitous in 2020 . But , as anyone who spent time dealing with skin irritation or acne due to long hours wearing an uncomfortable mask can attest , they are not all created equal .
Noel Asmar Uniforms recognized the shortcomings of many masks early on and sought feedback — including from frontline medical workers — on how they could craft masks that addressed wearers ’ biggest concerns about effectiveness and comfort , all while maintaining the high-end look many spas sought .“ When business came to a halt , it was scary to invest in innovation , but one of our values is to serve , and our customers rely on us to keep the look and feel of spa ,” says President and CEO Noel Asmar .
By making reusable masks from OEKETEX™ fabric , the company ensured that their innovation would be more cost efficient than disposable masks in the long term and that it would prevent many of the common problems mask-wearers reported . The masks even had an unintended side effect , according to Asmar : “ Launching our face masks and face shields online brought industry professionals outside of spa to our site , and we see more coming back now to add uniforms .”
STRATA Integrated Wellness and Spa at Garden of the Gods Breakthrough Wellness Concierge Medical Memberships
STRATA Integrated Wellness and Spa at Garden of the Gods leveraged the insights of experts representing more than 40 disciplines to create five evidence-based Wellness Concierge Medical Memberships that offered clients personalized , integrated wellness care . “ Our collective team tirelessly analyzed and refined our approach over some 12-18 months to accomplish the final offering . We were committed to our vision of launching a successful program and are certainly delighted by the remarkable outcomes thus far ,” says Dr . Michael J . Barber , medical director , STRATA Integrated Wellness and Spa .
Those outcomes have been so remarkable , in fact , that the STRATA team has already evolved the memberships to create “ Sustainment Programs ” that provide clients who have already achieved their initial wellness goals to set and achieve new ones . Behind the more than 200 total treatments across five memberships is an unwavering commitment to their clients ’ holistic well-being .
“ We feel that all aspects of wellness — traditional medicine , complementary medicine , alternative medicine , integrative medicine and so forth — have something valid to offer ,” says Dr . Barber . “ When you combine the strength of these aspects with evidence-based information , the result is a phenomenal resource and achievement for the client .”
JUNE 2021 ■ PULSE 49