IN AN INSTA
The Power of a Testimonial
IT IS COMMON PRACTICE IN THE SPA INDUSTRY to encourage guests to share feedback following a spa experience . Whether you are using an electronic survey , feedback card or phone call follow-up , the information gathered from these efforts is invaluable . The insights collected are often used internally to evaluate performance and needs ; however , they can also make for a wonderful component of your social media strategy . Instagram allows businesses to visually display the images , videos and words shared by delighted guests . Even a simple testimonial can be powerful and influence others to want to share in that same joyful feeling , and there is no better way to share the impact your spa can have on its guests than through their firsthand thoughts and experiences .
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YEARS
30 STRONG
12 PULSE ■ JUNE 2021