Pulse June 2020 | Page 76

CONNECT WITH ME ON FACEBOOK! Lynne Walker McNees IT’S CRAZY THAT WE KEEP HEARING of a return to a “new normal”—it doesn’t seem to me that anything will feel truly normal for a while. As spas have been reopening, we have loved to hear their many stories and to see the innovative changes being incorporated into their preparations. It still amazes me that the ISPA Spa Reopening toolkit has been viewed more than 80,000 times and used by other industries and governments around the world. Kudos to all the smart brains that worked on that critical resource for our colleagues. Zoom has been a valuable tool that has helped make this unusual time feel a bit more normal by preventing social isolation. I know there’s talk of Zoom fatigue—and that makes sense—but we’ve clearly embraced it as a powerful engagement tool. In some ways, we are more socially connected now than we ever have been, despite physical distancing. Being far away from my family has been hard, and we’ve relied on our weekly Zoom family hours to stay connected and supportive of one another. That’s been such a fun blessing and one we will surely continue even as the world resets and establishes the “next normal”—a term that I feel is a better descriptor than “new normal.” Life may slowly begin to feel this “next normal,” but I for one hope we continue to unite as a global community and—as Matthew McConaughey so profoundly states in the video below—keep all hands on the rope. #StrongerTogether #BeKind —LYNNE McNEES, ISPA PRESIDENT 64 PULSE ■ JUNE 2020