Meet
APRIL PECK
FOUNDER • SAVE ME FROM, SAMMAMISH, WASHINGTON
“Wellness and suicide
awareness are closely
linked. She understands
the importance
of physical wellness,
but she is trying to
also focus on mental
wellness.”
WHEN APRIL PECK LOST HER SISTER TO SUICIDE
IN 2013, she realized that there were signs that no one
noticed. Peck says that if she would’ve recognized the signs,
she could’ve recognized the cries for help. This was the
foundation of Peck’s brand “Save Me From” that blends a
haircare line with advocacy for suicide prevention. She wants
to help others avoid what she and her family went through.
“I wanted to start a brand that was rooted to this
important mission,” says Peck, who is a native of Issaquah,
Washington. “I also believe there was an opportunity to
create high-quality hair care products that were more
targeted in their problem/solution benefits. We are a
mission driven brand, but we are also a very performance
driven brand.”
The name “Save Me From” comes from knowing how
hair can help improve feelings of positive self-image and
empowerment. Peck identified six sources for hair damage.
Peck’s marketing team was inspired by her commitment
toward suicide prevention, so it conceptualized a brand name that would
“save” consumers’ hair. The brand’s mission is to use user-friendly product
concepts that save consumers’ hair from the root source of damage, like
chemical processing, pollution and thermal devices.
Peck, who is the founder and CEO, donates 10 percent of the company’s net
income to organizations like American Foundation for Suicide Prevention.
She is also working to get every stylist, esthetician and massage therapist
QPR-certified. QPR – which stands for “Question, Persuade, Refer” – is an
emergency response training for a mental health emergency. “Stylists can be
a first responder when they sense they have a client in crisis in their chairs,”
Peck says.
Peck says wellness and suicide awareness are closely linked. She understands
the importance of physical wellness, but she is trying to also focus on
metal wellness.
“You can’t talk about suicide prevention without talking about mental
health,” Peck says. “Psychological autopsies show that 60 percent of the people
who died by completed suicides were suffering from untreated depression.
Approximately 1 in 5 Americans have a mental health illness, but 100 percent
of us has mental health and needs to focus on our mental wellness.” n
62 PULSE ■ JUNE 2020