SOUND OFF
DO YOU EVER WONDER
how your peers would handle a situation?
Maybe you’re curious what other leaders in
the spa industry have to say on a certain
subject. In Sound Off, we ask ISPA members
from differing backgrounds, countries and
companies the same question and see how
their answers compare.
THIS MONTH’S QUESTION:
“Many spa directors are
using mandatory closures
as a time to reset or refresh
their spas. What are you
most excited to reset before
opening?”
CLAUDIA ALVARADO
Spa Director/Esthetician
William Wesley Grand
Salon & Spa
JULIE PANKEY
Managing Partner
JMPankey Partners
CATHERINE SINCLAIR
VP Spa Operations
Mirbeau Inn and Spa
BRENNAN EVANS
VP Spa Operations
Trilogy Spa Holdings
“I am the most excited to
show our clients and team
members how much we
really missed them. I am
still trying to figure out
how with social distancing.
I want everyone to feel
very appreciated and know
how much we love what
we do.”
“As a consultant, I have
been working with my
clients on performing a
SWOT analysis of their
current business. Identify
the Strengths, Weakness,
Opportunities and Threats.
Use these to make lasting
and sustainable changes
for their grand reopening.
“We have taken this
downtime to refresh our
guest service standards and
operation protocols across
all our locations to improve
constancy within the
Mirbeau brand. All of our
spa employees have been
participating in virtual
trainings to keep them
“We have taken this time
to organize our teams’
online sites for information
sharing and organization.
Being a process driven
neat freak, I’m loving
getting all of our locations
on the same information
coordination system and
cataloguing (in some
Now is the time to set
engaged and motivated
places YEARS) of infor-
things in motion as if you
to return.”
mation. Making it easier
had a crystal ball. This has
for all to navigate info
been the pause that we
sharing and coordinating
never get.”
in the future.” n
JUNE 2020 ■ PULSE 57