“We should extend the #wellness life to
nurses. They are overworked, underpaid, on
the verge of burnout. Spas should open their
doors and say, ‘you are welcome here.’”
Creating a unique experience is more
than just an opportunity to capture the
attention of guests and local media—
it’s also a great way to more deeply
engage your talented team. Hold
brainstorming sessions for potential
event ideas, and offer support to those
who are willing to freely share their
ideas. The most memorable and
successful experiences on World
Wellness Weekend are often those that
initially seemed the most unusual.
Furthermore, a critical aspect of participation
is to involve other local businesses.
Doing so will make your spa a
community leader and a go-to source
for wellness while lifting up businesses
around you. They, in turn, will refer customers
to you in a virtuous cycle. If
your spa is located in a commercial
area, such as a downtown or a smalltown
main street, try setting up a
“Wellness Street” or “Wellness Block”
where spa-goers can engage with multiple
businesses—from spas and salons
to breweries, boutiques or
bodegas—celebrating wellness together.
de Gabriac sums up this concept
nicely: “Wellness doesn’t start
with ‘me.’ It starts with ‘we.’” n
Encouraging
Accountability
World Wellness Weekend is about
encouraging a healthy lifestyle all
year long—not just for one weekend
or for one trip to the spa. Here are
two ways to gently encourage your
guests (or your staff) to stay
accountable and dedicated to their
wellness journey:
Make a “wellness donation
1. to themselves.” Direct those
who attend your World Wellness
Weekend event to set up a reward
system for living well—for example,
setting aside a small amount for
each week in which they exercised
regularly, or for each consecutive
day that they eat healthily. Then,
at the end of the year, they can
donate this money to a local
charity that encourages wellness
in others.
Find a “wellness buddy.”
2. Encourage participants and
staff to a find a wellness buddy.
This can be someone they go to
the gym with, cook healthily with
and regularly check-in with about
their wellness journey. Make sure
that both they and their wellness
buddy feel empowered to hold
each other accountable.
SIGN UP
TO CELEBRATE!
Interested in joining 5,000 spas in more than 120 countries for the celebration?
Register online at world-wellness-weekend.org. Registering will put you on the
official map of participating venues and open up helpful resources for designing
and promoting your free wellness event.
JUNE 2020 ■ PULSE 49