“ It is truly a constant effort, a constant trial, that is in progress all the time,” she says.“ It is difficult to have everyone go in the same direction, but reflecting on our daily operations and the experiences we provide keeps my employees going.”
Toro shared that her time spent as spa manager thus far has been a“ tremendous experience,” noting everything is a learning experience for everyone, from performing treatments to serving guests properly to figuring out best ways to market the spa.
“ When the team, including myself, understands the results of focusing on something like figures or budget, that allows everyone to see other areas of the
7 Ways to spread your optimism for the spa industry get involved If you’ re truly passionate about the future
1. of the spa industry, you should get involved. Join an organization, committee or task force that pertains to your areas of expertise. you could even go beyond ISPA and get involved in local business organizations, so you can spread the spa message around your community. you might even gain a few new clients along the way.
Help others Join in Surrounding yourself with
2. like-minded, passionate people will only make the spa industry stronger. Help others join in by becoming an advocate for the get your dream Job campaign. Head to getyourdreamjob. com and download the assets to help you promote careers in the spa and beauty industries. Also, post your open positions on the ISPA Job Bank. It’ s a free resource for ISPA members and will help you bring people to your business that are already involved in the industry.
start with your staff How
3. invested are your staff members in the future of the spa industry? According to the Spa Workforce Study, 78 percent of respondents in the industry expect to be working in their current role 12 months from now. But is sticking around enough? To be a good leader in the industry, it’ s important to encourage your staff to become more involved. The more they advocate for the industry, the more secure their future is in it. Encourage eager staff members to take part in industry events and initiatives. Who knows, they could become the next ISPA chairman or Task Force leader. take Part in research Knowledge is power, but you
4. wouldn’ t have knowledge about the industry without your peers who take the time to participate in much-needed industry research. Start by taking the monthly ISPA Snapshot Survey, which comes to your inbox on the second Friday of each month. The topics change every month and are always pertinent to the issues and inclinations spa leaders are currently facing.
From there, you can take it a step further by taking part in major industry research projects funded by the ISPA Foundation. Both the Spa Workforce Study and the ISPA Spa Industry Study require thousands of data points, which can only be acquired from industry members. For more information on the ISPA Foundation’ s research initiatives, head to experienceispa. com / research.
Be an industry advocate Being optimistic
5. about the future of your spa business and the industry as a whole is nothing if you keep it to yourself. Make an effort to represent the spa industry at outside events and organizations. your local chamber of commerce is a great place to start. Are there any spa leaders involved and advocating for the industry at your local level? What about at the state level? Step up and make a difference!
Join People of isPa Share your story so others can
6. see the diverse and empowered group of people in our midst. People of ISPA is full of unique and intriguing stories of people in the spa industry. The stories on peopleofispa. com tell of unique hobbies, family traditions, funny travel stories and more, and are meant to show the world that spa is made up of people who are passionate about life. By sharing your story, you’ ll attract more exceptional individuals to share in your optimism.
Become a Mentor The future is only brightened by
7. the people in it. The best way to ensure those people are passionate about spa is to take on a mentor. connect with passionate spa members at industry events( like the ISPA conference & Expo) or through several of the ways you can get involved above.
60 PULSE ■ June 2018