FOLLOW US ON TWITTER!
@ISpaDoYou
LIKE US ON FACEBOOK!
International SPA
Association
ARE YOU THE NEXT GREAT INNOVATOR?
t first, this may seem such a daunting question but, in truth, it’s a
A
challenge that we in the spa industry cannot simply dismiss. After all,
MARION PHOTOGRAPHY STUDIO
with modern-day technology and resources available at our fingertips,
what could possibly be our excuse not to innovate?
Medical Interactive Recovery Assistant (MIRA) Rehab CEO and Co-Founder
Cosmin Mihaiu (read Ask the Expert, page 64) certainly didn’t let age and inexperience get in the way of innovation when he co-developed the technology that turns
physical recovery into an engaging playtime for patients.
If one should follow Mihaiu’s example, spa leaders need to understand that in
today’s business world wherein every day is a battle for brand recognition, it is no longer
enough to follow and meet consumer demands. Instead, it has become imperative to
break the mold.
This is what great leaders do. Great leaders push the boundaries of what’s
possible in order to nurture the seed of innovation. Unlike “Toxic Bosses” (read page
24), great leaders welcome ideas from others. Great leaders are also decisive, like
battlefield-hardened military strategists (read Conversations, page 22) who are
unafraid to make “Tough Calls” (read page 46) even on the face of failure.
If one is to succeed in the spa industry as spa directors, CEOs or business
owners, you need to lead with a mind open to creative ideas, especially the “crazy”
ones that are bound to disrupt the existing systems.
The late Apple Founder Steve Jobs was, in fact, right: “Innovation distinguishes
between a leader and a follower.” The question is: Which one are you?
—MAE MAÑACAP-JOHNSON, EDITOR
@ISPAPULSEEDITOR
“...with modern-day
technology and
resources available
at our fingertips,
what could possibly
be our excuse not
to innovate?”
ARE YOU READY TO INNOVATE?
Innovate is the 2016 ISPA Conference & Expo.
Spark innovative thinking and attend this premiere
annual event to learn, network and connect. Go to
attendISPA.com to discover more reasons to join
your peers or to register today!
6
PULSE
■
June 2016
DREAM.
DISCOVER.
DO.