MEMBER PROFILE
JUDITH KORITSAS Owner • Celadon Day Spa • Washington , D . C .
“ It was our customers who asked us to move into the city , because being closer to offices meant giving them the flexibility their hectic schedules needed to include spa treatments .” ments are the spa ’ s most in-demand treatments , particularly its Anti-Aging Blueberry Firming Facial . “ Most of our clients are interested in anti-aging treatments and this one really delivers . It is an Eminence Organic Skin Care Facial , but we customize all our facials to meet the needs of the client every time they visit , so we rarely do the exact same facial treatment on any one beyond the Blueberry Peel , which gives this facial its name .”
Koritsas says it was important to customize one ’ s treatment each time guests visit because their skin tends to change often due to Washington ’ s everchanging weather . “ My estheticians are all very experienced and knowledgeable and adapt the facial to what they see in their client ’ s skin , and what the client wants each visit ,” she says .
In terms of skin-care trends , she says anything that promises to firm the skin is always in high demand , including tightening , toning and brightening treatments for hyper-pigmentation .
Recruiting Right Meeting the needs of Celadon ’ s guests means recruiting the most qualified team . “ I have a wonderful staff , most have been with me since I opened ,” she says . “ My estheticians are all very
experienced and knowledgeable and adapt the facial to what they see in their client ’ s skin , and what the client wants in each visit .”
To tap great talents , she is always on the lookout for exceptional candidates and provides paid-for training to staff members in order to ensure that their skill sets are always growing . This also ties-in with her choice of resource partner , as she not only looks for vendors that can provide products with top-quality ingredients , great packaging or marketing and sample programs , but also those that can offer the Celadon staff training and continuing education .
Expanding Market Despite its limited space ( Celadon operates just 3,000 square feet of treatment space ), the spa continues to grow in areas where it can . In fact , Koritsas sees an opportunity in tapping the city ’ s growing visitors , drawn regularly to its colossal monuments and historical museums . According to the Washington D . C . Tourism Board , the city had 20.2 million visitors in 2014 . The revival in property development in D . C . has resulted in a number of new high-end hotels springing up close to Celadon . The spa has worked to cultivate relationships with hotel staff , including offering hotel staff tour and treatment discounts in order to promote its facilities .
Just like how she followed her instincts when she first launched the spa , Koritsas intends to let her business acumen drive the future of Celadon Day Spa . So far , she ’ s been spot on when it comes to making the right calls . n
ABOUT THE SPA
Spa open date : May 2000 Square footage : 3,000
Number of treatment rooms : 4 plus a 7-chair hair salon
Number of full-time spa staff : 4
Guest ratio percentage ( female vs . male ): 90 % vs 10 %
Signature treatment : Age-Defying Blueberry Firming Facial
Product lines used : Eminénce Organic Skin Care
Skin-care lines on retail : SkinCeuticals , Dermalogica , Aromatherapy Associates , Mario Badescu , Indie Lee & Jack Black
Address : Celadon Day Spa 1180 F St NW Washington D . C . 20004
Phone : 1.202.347.3333 Website : celadonspa . com
18 PULSE ■ June 2016