Pulse June 2016 | Page 17

DuPont Nutrition & Health Research Identifies Six Health and Wellness Consumer Segments he DuPont Nutrition & Health research, conducted with HealthFocus International, looks at wellness and nutrition motivations, needs and behaviors of consumers. The insight-driven research collected data from more than 14,000 consumers based in 22 countries. The results led to the categorization of consumers into six core groups: Health Helpers, Weight Strugglers, Health Wise, Taste Driven, Good Life and Just Food. “Eighty-three percent of global consumers consider diet and T nutrition important to well-being, which is greater than wealth or physical fitness,” says Greg Paul, Ph.D., MBA, global marketing director, Consumer Segments at DuPont Nutrition & Health. “We have become increasingly proactive about our health, yet well-defined and decidedly varied segments still exist.” In terms of health concerns, the majority of consumers ranked “Tiredness, Health Disease and Stress” as top concerns, with the exception of Weight Strugglers who placed “Obesity” as their main health issue. For a detailed breakdown, see below: Top Health Concerns Health Helpers Weight Strugglers Health Wise Taste Driven Good Life Just Food Tiredness 67% 56% 50% 49% 46% 38% Heart Disease 66% 55% 48% 39% 45% 34% Stress 66% 46% 46% 47% 36% Obesity 63% Perhaps one surprising result from the research is that the majority of respondents ranked “Tiredness” as their number one health concern. This provides spas an opportunity to highlight products and nutrition that offer energizing benefits, such as energy bar, supplement drinks and vitamins. Spas could also promote itself as a place not only to relax, but also get much-needed sleep in order to recharge one’s energy and fight any feelings of exhaustion or tiredness. n June 2016 ■ PULSE 15