DuPont Nutrition & Health Research
Identifies Six Health and Wellness
Consumer Segments
he DuPont Nutrition & Health research,
conducted with HealthFocus International,
looks at wellness and nutrition motivations,
needs and behaviors of consumers. The
insight-driven research collected data from
more than 14,000 consumers based in 22 countries. The results
led to the categorization of consumers into six core groups:
Health Helpers, Weight Strugglers, Health Wise, Taste Driven,
Good Life and Just Food.
“Eighty-three percent of global consumers consider diet and
T
nutrition important to well-being, which is greater than wealth
or physical fitness,” says Greg Paul, Ph.D., MBA, global
marketing director, Consumer Segments at DuPont Nutrition &
Health. “We have become increasingly proactive about our
health, yet well-defined and decidedly varied segments still
exist.”
In terms of health concerns, the majority of consumers
ranked “Tiredness, Health Disease and Stress” as top concerns,
with the exception of Weight Strugglers who placed “Obesity”
as their main health issue. For a detailed breakdown, see below:
Top Health Concerns
Health Helpers
Weight Strugglers
Health Wise
Taste Driven
Good Life
Just Food
Tiredness
67%
56%
50%
49%
46%
38%
Heart Disease
66%
55%
48%
39%
45%
34%
Stress
66%
46%
46%
47%
36%
Obesity
63%
Perhaps one surprising result from the research is that the
majority of respondents ranked “Tiredness” as their number
one health concern. This provides spas an opportunity to
highlight products and nutrition that offer energizing benefits,
such as energy bar, supplement drinks and vitamins. Spas
could also promote itself as a place not only to relax, but also
get much-needed sleep in order to recharge one’s energy and
fight any feelings of exhaustion or tiredness. n
June 2016
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