ENDNOTES
I
n a recent discussion with a dear and very clever friend
around how to define marketing, she flippantly shared the
following examples which made me laugh out loud:
Guy sees a gorgeous girl at a party. He goes
up to her and says, “I’m a great guy, you
should date me.”
That’s direct marketing.
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Guy is at a party with a bunch of friends and
sees a gorgeous girl. One of his friends goes
up to her, pointing at the guy and says, “He’s
a great guy, you should date him.”
That’s advertising.
Guy is at a party and sees a gorgeous girl. She
walks up to him and says, “I hear you’re a
great guy, and I want to date you.”
Favorite pastime means cuddling with these two,
Jackson Hole and Teton Spirit.
That’s brand recognition.
While brand recognition is the ul