5 Steps
to Get
Featured
in Pulse
Absolute Spa Group hosts events for fashion and beauty magazines to help increase media coverage
for the spa.
Equally important, he says, is customizing the media initiative to fit the
audience. “Knowing your target media’s
audience and tailoring your initiative to
fit their needs gives you a far better
chance of a media pickup,” he says.
He also stresses the importance of
positive media exposure in order to stay
competitive. “Chicago is a competitive
hotel and spa market and is home to
some of the top luxury hotels and spas
in the country. As a
luxury facility,
we all have
the goal to impress our guests for future
return but we have to constantly think
of unique ways to stand out and be different from our competitors,” he says.
Like Myers, Phillips pays close attention to finding unique angles for a media
pitch or story. “At Omni Hotels &
Resorts, we’re not about creating programs or content for the sake of creating
news or a story angle. Instead, we mine
stories within our brand to uncover
what’s new and unique within our portfolio,” she says.
Myung agrees that it’s important to
1.
The media kit is your
best friend. Go to
experienceispa.com/pulse/
media-kit and get familiar with
Pulse’s Editorial Calendar to help you
come up with story ideas that fit the
issue and theme.
2.
Heard of the early birds
that catch the early
worms? That’s us! We
work at least four months in
advance, so plan ahead to get the
best chance of getting featured.
3.
Win half of the battle by
sending us high-quality
(300 dpi at 100 percent at
no less than 1MB in size) TIFF or
JPEG images. We are serious about
WENDY LISOGAR-COCCHIA
CEO • Absolute Spa Group and Soluzione Spa
Products • Vancouver, British Columbia, Canada
exclusively running stories with
high-quality photos, so impress us by
including them in your pitch.
4.
Pulse regularly includes
media opportunities in the
ISPA Media Lead and
Snapshot Surveys. Jump on an
opportunity to be a source.
5.
Need a direct line? Send
press releases directly to
mae.manacap-
[email protected]. We always
welcome news, post-event and
product launch stories from ISPA
members.
June 2015
n
PULSE 53