Spreading
the
WORD
Building
a Referral
Program
By Mae Mañacap-Johnson
Walt Disney probably said it best: “Do what you do so well that people can’t
resist telling others about you.” In the age of the Internet, word-of-mouth—
which has long been considered customers’ golden seal of approval—has
played an even greater role in the business world. With the power to refer and
recommend made even more convenient and accessible, customers can easily
make or break a business through their reviews and recommendations.
So how can spas and businesses get customers to spread the word about
their brand? One way to leverage word-of-mouth marketing is by building a
solid referral program.
34 PULSE
n
June 2015