JUNE
2015
28
VOLUME 25
ISSUE 4
Empowering Leaders
Through Mentorship
38
Increase
Your
Online
Findability
Spy
ON YOUR
CUSTOMERS
AND
COMPETITORS
BY HEATHER LUTZE, CSP
8 PULSE
n
June 2015
Jean-Guy de Gabriac
David Erlich
Deborah A. Smith
Laurence Roptus
34
Spreading the Word
44
Spa Etiquette
Building a Referral Program
BY MAE MAÑÃCAP-JOHNSON
Getting Guests to Mind Their Manners
BY ALEXANDER MENRISKY
50
Meet the Press
Cultivating a Relationship with the Media
BY MAE MAÑÃCAP-JOHNSON