Pulse July 2022 | Page 56

ELENA SCHOLL FOUNDER & CEO OF BALLANCER ® SYSTEMS USA How would you describe your overall experience as a first-time ISPA Conference exhibitor ? Our first-time experience was impressive . The ISPA Conference was a very well-organized and professional show with high-quality prospects . It was flawlessly executed and we were absolutely happy with the turnout .
What was your biggest takeaway or was the most surprising insight from the Conference ? The biggest takeaway was the number of highquality leads , the excellent organization , and the nice mix of vendors and products available to the industry .
What would you share with other brands / companies who might consider exhibiting at a future ISPA Conference ? What I would share with other companies is that I absolutely recommend joining the ISPA conference . It is instrumental to get established and recognized as a brand in the spa industry .
CASEY GEORGESON , FOUNDER AND CEO OF SAINT JANE How would you describe your overall experience as a first-time ISPA Conference exhibitor ? It was a wonderful conference . We could not have asked for a better experience . We were introduced to so many beautiful spas from across the country that we would not have had the opportunity to meet otherwise . Our spa business has grown exponentially thanks to ISPA .
What was your biggest takeaway or was the most surprising insight from the Conference ? Our biggest takeaway was that the luxury spas we met with really understood and embraced the power of meticulously clean , performance-driven luxury beauty .
What would you share with other brands / companies who might consider exhibiting at a future ISPA Conference ? This conference is not to be missed ! ISPA brings all of these exciting spas and brands together under one roof ... what an incredible experience ! n
NANCY GRIFFIN , Owner of Contento Marketing , has a Master ’ s Degree in Hospitality Management from Cornell University , and has worked with more than 100 brands over three decades . Contact Nancy at nancy @ contentomarketing . com to fast forward your business .
54 PULSE n JULY 2022