Pulse July 2022 | Page 52

SNAPSHOT SURVEY

QUARTERLY PERFORMANCE

A SIGNIFICANT MAJORITY OF ISPA ’ S spa and resource partner members have gotten off to a strong financial start in 2022 according to the April ISPA Snapshot Survey , which measured their first quarter performance .
KEY TAKEAWAY
THE STRONG DEMAND for services reported by spas across the industry seems to be represented in the revenue and profit figures reported by Snapshot Survey respondents . Nearly nine in ten spas ( 89 PERCENT ) noted a year-overyear increase in both revenues and profits in the first quarter of 2022 . Just under one quarter of spa respondents 24 PERCENT reported an increase of more than 50 PERCENT compared to the same period last year , while 18 PERCENT reported a profit increase of that amount . Unsurprisingly given those figures , 92 PERCENT of spas indicated that guest visits had risen when compared to last year .
RESOURCE PARTNER ROUNDUP
LIKE THEIR SPA COUNTERPARTS , many resource partners saw improvement in both revenues and profits during the first quarter . More than eight in 10 reported a gross revenue increase , with four in 10 seeing revenues rise more than 20 percent . Profit increases were not quite as robust among resource partner respondents , although nearly three quarters ( 69 percent ) enjoyed year-over-year profit growth of some kind .

SPAS IN ACTION

RETAIL REPORT
HALF OF ALL SPA RESPONDENTS
said that their spa ’ s average retail revenue
per treatment fell somewhere between $ 5
and $ 15 , though nearly a quarter ( 22 per-
40 %
39 % 39 %
cent ) reported a figure of $ 25 or more .
Overall retail revenues were similarly scattered
, with 18 percent reporting no change
from the same period last year , while more
19 %
than a quarter ( 27 percent ) noted an increase
of between two-and-a-half and five
percent , and more than one in five ( 21 percent
) reported a year-over-year improvement
of more than 10 percent . n
Added a new treatment to the spa menu
Reduced the number of treatment options on the spa menu
Added a new brand or product line to the spa ’ s retail lineup
Added new positions within the spa
50 PULSE n JULY 2022