Pulse July 2022 | Page 32

it ’ s the mind , body and skin . Those are the main three pillars that we focus our wellness journeys on ,” says Rroku- Berishaj .“ We have brought healing elements into these wellness journeys — these are bespoke treatments that everyone would feel attracted to .”
In addition , Rroku-Berishaj notes that the spa will include a room dedicated to the use of a multi-sensory wellness pod that offers guests the opportunity to enjoy a guided mindfulness or meditation experience . Stressing the enormous potential of technology to allow spas to offer innovative wellness options , she says ,“ The multi-sensory pod will be in a private room , and any guest can do a complimentary 15 minutes to relax , restore or explore . It gives them different options — watching videos of nature or learning how to do meditation ; they can even choose the temperature as well . It ’ s something private that they can explore on their own terms . Hopefully , that will help them feel more grounded before the start the treatment or after they ’ re done for the day .” Because the amenity is complimentary and the spa is located in a hotel , she ’ s also hopeful that it ’ s a low-investment experience that might encourage non-spa-going guests to consider meeting their wellness needs by booking a service .
A Growing Appeal The opportunity for resort and hotel spas to integrate wellness more widely into the guest experience by offering in-room touch points is one that Jaana Roth has been happy to seize . Initially , those in-room offerings were limited in scale , but they have since expanded considerably .“ It ’ s been trial and error ,” she says .“ Over a year ago , we did a Knesko Rose Quartz mask for Valentine ’ s Day , and it got such a good response that we kept it rather than just doing it with our Valentine ’ s Day promotion ,” Roth says . The spa created a kit that included the face mask , splits of champagne and other small touches that became popular among guests .
Later , when a large group stayed in the hotel , the spa was tasked with creating a kit for guests who , due to COVID-19 , were hesitant to visit the spa in person , so they could enjoy a spa-like experience in the comfort of their rooms .“ They asked us to put something together for that handful of guests , and that ’ s how our Beauty Kit was born ,” says Roth .“ We created a nice box with our logo and put bath towels , oils and lotions in there , and then a couple of facial product samples . It ’ s still a nice luxury experience — we don ’ t use the products we have in the shower in
30 PULSE n JULY 2022