021 ■ PULSE . EXPERIENCEISPA . CO
DATA DIVE
AS SPAS didn ’ t know if that analysis had taken place .
REOPENED throughout 2020 following analysis being seen as key to effectively crafting a
These figures suggest that — despite an ROI
pandemic-related menu and managing spa revenue — many in the closures , many spa leaders began searching for industry may be making menu decisions without ways to maximize revenues despite occupancy a comprehensive understanding of which treatments represent the greatest contribution to their limits and other restrictions . However , just over one-third ( 37 percent ) of Snapshot Survey business ’ s revenues and profits . As the industry ’ s respondents said that their spa has conducted recovery from COVID-19 continues , spas risk an ROI analysis of the items on their treatment leaving substantial earnings on the table if they menus , while 55 percent said that the spa had attempt to navigate the way forward without performed no such analysis and eight percent that understanding in hand . n
OCCUPANCY LIMITS FOR SPAS
29 %
40 %
TREATMENT LENGTHS CURRENTLY OFFERED BY SPAS
59 %
57 %
51 %
43 % 43 % 59 %
49 %
53 %
49 %
45 % 45 % 41 % 41 %
35 %
MASSAGE FACIAL NAIL SERVICE
22 %
16 %
0 %
Less than 25 %
6 %
10 % 8 %
6 %
25-40 % 41-55 % 56-70 % 71-85 % 86-99 % 100 %
Three quarters of all spas reported an occupancy allowance of at least 71 percent .
30 minutes
50 minutes
60 minutes
80 minutes
90 minutes
120 minutes
Do not offer
A significant majority of spas ( 71 percent ) did not change treatment lengths during the pandemic .
12 % 8 %
0 %
4 %
10
JUNE 2 M
Expan
d
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JULY 2021 ■ PULSE 59