Pulse July 2021 | Page 58

ISPA FOUNDATION
THIS MONTH , ISPA will release the full findings of the 22nd ISPA U . S . Spa Industry Study . Those words are likely music to the ears of the notoriously data-driven ISPA community , not least of all because it ’ s been nearly two years since the last complete results report for the study was published . Last year , ISPA ’ s research partners at PricewaterhouseCoopers ( PwC ) were able to provide a vital snapshot of the spa industry as it existed at the beginning of 2020 through their presentation of the so-called Big Five Statistics . At the ISPA Stronger Together Summit in May , they revealed the extent of the pandemic ’ s impact on those figures when they unveiled the 2021 Big Five . The upcoming report will dive deep beyond those big-picture statistics and offer additional clarity on both how the pandemic affected U . S . spas and how their recovery can best proceed .
ISPA ’ s research , which is funded by the ISPA Foundation , is routinely cited by members as a prized benefit , and we ’ re confident that this results report will only deepen appreciation for all the thought , planning and nuance that goes into collecting and analyzing truly actionable data . PwC , working closely with the ISPA Headquarters Team , revised the 2021 survey to better capture the kinds of data that leaders in our industry need to effectively recover from the pandemic and thrive going forward .
As you ingest analysis of treatment trends , check out charts detailing the distinct experiences of day spas or peruse a breakdown of the industry ’ s staffing situation this
FOUNDATION
ISPA FOUNDATION BOARD OF DIRECTORS
OFFICERS CHAIRMAN Frank Pitsikalis ResortSuite
DIRECTORS Patrick Huey ISPA Chairman Michelle Adams Somerville ISPA Vice Chairman Lynne McNees ISPA President
ADVISOR TO THE BOARD Garrett Mersberger
ISPA MEDICAL ADVISOR Brent Bauer , M . D . Mayo Clinic
HONORARY FOUNDATION BOARD MEMBER Deborah Szekely Rancho La Puerta
FUNDRAISING ADVISORS Lynelle Lynch Yvonne Smith
July , we ’ re confident that the value of ISPA ’ s research efforts will be clearer than ever before . Those efforts , of course , never stop , and we continue to be so grateful for the support that makes this work possible . From small donations to the big bids placed during our auction events , we put every dollar to work on initiatives that elevate the spa industry and serve our members . As we always say , every little bit helps .
Donations of all sizes make a difference . Visit experienceispa . com / about / ispa-foundation to show your support .
— FRANK PITSIKALIS , ISPA FOUNDATION PRESIDENT
56 PULSE JULY 2021