reservation team to fill the books more efficiently , which is crucial to her business .“ It ’ s the key to being profitable . You have to manage your books very , very , efficiently if you ’ re going to have happy therapists , pleased with the amount of services that they can perform , and just be happy [ yourself ] when you look at your bottom line .”
If the conversation between these industry leaders did not make it painfully clear , there are a lot of complicated questions and issues facing the spa industry as it emerges from the worst of the pandemic and continues its recovery . Getting the opportunity to hear from industry colleagues about how those challenges affect them and how their spas are responding can be incredibly valuable as spa leaders chart their own unique path forward . To that end , ISPA has resumed the popular Town Hall series which began in response to the pandemic in 2020 . The first of these was held
Woodhouse Spa
“ I think our newer clients need a little bit more hand-holding and attention when booking those appointments . And just about everyone that books an appointment online with us will get a phone call just to confirm and make sure that ’ s exactly what they wanted . We still have a tone of phone calls and a lot of personal touch . And then that ’ s the first impression for a lot of people as well .”
— Alissa Bayer
FEATURED SOURCES in June , and ISPA will host one additional Town Hall per month leading up to the 2022 ISPA Conference & Expo in Las Vegas .
ISPA Stronger Together Summit attendees can catch up on the session detailed above — and any others they may have missed or want to revisit — by clicking the Stronger Together Summit tab at experienceispa . com and logging in to the CVENT platform . All Stronger Together Summit attendees , along with anyone who registers between now and then , will have access to on-demand sessions will remain available until August 6 . ■
SUSAN HERN COO WOODHOUSE DAY SPAS |
KENNETH RYAN Vice President of Global Operations MARRIOTT INTERNATIONAL |
EMLYN BROWN Global Vice President of Wellbeing ACCOR |
ALISSA BAYER Founder MILK + HONEY SPAS |
|
|
|
JULY 2021 ■ PULSE 39 |