EDUCATION THAT EVOLVES
serving transgender
& nonbinary clients
with dignity
Presented By kristie overstreet
INTERACTIvITy: LOW H
SPA PROFESSIONALS RECEIVE little if any training in working with trans-
gender and nonbinary clients. Attendees of this session will leave with the
understanding and competency confidence necessary to handle this category
of clientele with dignity and respect.
toP takeaWays:
l Best practices in working with transgender and nonbinary clients.
l Issues that transgender and nonbinary clients present with in the spa setting.
l Differences in gender identity, gender expression, biological sex, sexual
identity and romantic orientation.
l Steps and techniques to create an inclusive spa experience.
“With increased awareness, education and visibility, transgender
and nonbinary individuals will continue to come out as their
true selves.”
slaying the
demanding
dragons: How to Wow,
Woo, and Win Over the
Hard-to-Please-Client
Presented By mimi BroWn
INTERACTIvITy: MODERATE HH
DEALING WITH DIFFICULT CLIENTS is something we
all have to do. In this session, attendees will discover
ways to turn around challenging situations and how
to avoid certain words and body language that can
potentially trigger a bad client outcome.
toP takeaWays:
l The seven types of difficult people and how to work with
them.
l Client-centric communication skills to diffuse any tense situation.
l Positive resolutions for client complaints and how to end on a positive note.
l Key words and phrases to avoid with difficult clients.
“By recognizing difficult clients at an early stage and using
effective communication skills, you can enhance client service tremendously.”
so you’re on
linkedin. now What?
Presented By deBra Jason
INTERACTIvITy: HIgH HHH
DURING THIS PRESENTATION, attendees will learn how spa professionals—
from product vendors to spa operators—can maximize their experience and use
the LinkedIn platform to gain a competitive edge in the marketplace.
toP takeaWays:
l Seven common mistakes professionals make on LinkedIn and how to avoid
them.
l How to create a profile that is 40 times more likely to open doors to opportunities
through LinkedIn.
l How to initiate and develop relationships with prospective sponsors, affiliate
partners, industry influencers, referral resources and potential clients.
l Simple steps to make your profile show up higher in searches and increase your
profile views by 14 to 21 percent.
“Working in such a social, relationship-oriented industry, it’s important
for all spa professionals to have a robust, optimized LinkedIn profile.”
70
PULSE
■
jULy 2019
(CONTINUED ON PAgE 72)